Rubin's Essay

In the Melissa Rubin's Essay she analyzes a 1950's Coca-Cola advertisement and breaks it down to how it targets specific consumers. When she talked about the ad she mentioned that it was targeting the culture and people of the 1950's "Blue collar workers and Patriots," and further explaining "The group, overwhelmingly male and apparently all white includes blue-collar workers in casual clothing, servicemen in uniform, and businessmen in suits in the foreground." When she talks about targeting this group of people in the 1950's she then talks about contribution of the environment around them, in her words, "In this advertisement , the buildings surround the people, symbolizing a sense of community and the way Americans had come together in a successful effort to win the war." With what Rubin's Essay talked about she explained an analytical thinking on both the culture of the targeted ad and the people whom the ad is targeting. Another way to approach an analytical view of the ad is what tone it displays or what medium it uses to display the ad and why. Considering this ad targets people in the 1050's when World War II was still fresh and Working class men were pushing through industrial phases, if I were to suggest a target today for a Coca-Cola ad I would want to target Educational Schools and Universities. Students in College mostly fore they undergo hardships in this day in age by mass amounts of tests and workloads, like the ad suggests by Rubin, "Coca-Cola will make a hardworking [Student] feel refreshed while [they] work and become part of a larger community." Having a nice cold Coca-Cola after a test is a really nice feeling and makes me feel "refreshed."
("Advertisements R Us," Melissa Rubin, Everyone's an Author, Pg. 176-181)